I've been slowly getting to understand more of what social media marketing is like because of my MTG 391 class. I am more aware of what companies or even universities are posting on their social media accounts. For example, Bradley. I was starting to creep on how their Instagram account has been looking.
First off, I notice Bradley posted a graphic that said "We stand with MSU." Prayers for what happened at Michigan State University. But I noticed the Bradley logo in the corner of the graphic was wrong. It did not seem professional or with the Bradley brand.
A couple hours later, that same day, Bradley University Instagram decides to post a Valentine's Day Pun that is hinting to buy Bradley Merch. How is this appropriate? There was a school shooting and decide to highlight that same day and now Bradley is turning it into a regular day. To mention the awful quality it had and the disrespect for a Bradley Student to have actually known someone from MSU.
Do better Bradley.
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